At the beginning of 2025, based on the company's annual plan, guided by company’s positioning, we, without fear of cold, embark on the journey of exploring "non cultural heritage inheritors". Encouragement from group leaders The start of the company's second 5-year plan in 2025 is to build a satellite city within five years, which has been designated as the "capital Beijing". Understanding the consumption level and habits in Beijing, and exploring its traditional food culture, has become the primary task in product planning and development; After communication, group leaders such as Ma Chun and Zhang Hexue brainstormed and explored the group's advantageous, actively participate in their implementation into action. Investigation and Study of “Old Beijing Flavor” Investigation and Study of “Yangyang Chinese Food”: Group leaders led R&D team to Yangyang Catering Management Company for communication and learning. Wang Dong, Chairman of Yangyang Catering Management Company, is not only an excellent entrepreneur, but also a top expert in cooking. Each product of "Yangyang Chinese Food" is personally developed by him, and therefore has received high praise from consumers in Daxing District, Beijing, and is known as the "first place on the Beijing Meat Bun Ranking". The R&D team gained a lot, not only learning from Chairman Wang Dong, but also verifying it in practice, laying the foundation for developing new products and how to improve product quality. Inspection of Beijing's time-honored brands TaifengLou was opened in the 13th year of Tongzhi reign in Qing Dynasty, located on Coal Market Street in Dazhalan, one of the 8 old buildings in Beijing. Taifenglou is renowned for its exquisite cooking techniques, which have resulted in dishes that are characterized by their freshness, crispness, and tenderness, earning the reputation full of Beijing. On Jan 14, 2025, our leaders led the R&D team to "Taifenglou" to taste their characteristics. More importantly, we communicated with the inheritors of and learned some cooking knowledge.
Inspection of Gu'an Food Gu'an is about 55 kilometers away from Beijing. Gu'an has a superior geographical location and was once known as the "foot of the emperor". Today, it is known as the "pearl of southern Beijing". 50 kilometers away from Tiananmen Square in Beijing and 8 kilometers away from Beijing Daxing International Airport. On Jan 16 2025, following our group leaders, we came to Gu'an to taste Gu'an Food and evaluate their products. Product Evaluation On Jan 18 2025, all R&D members tasted, analyzed, and evaluated products brought back from Beijing. For unique products, we summarized and learned from their advantages. At the same time, we have made plans to transform excellent products into the company's core products.
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