From 3rd to 6th December ,2024,in order to be the first choice of customers, three cole leaders of Xiaolian food, went to study with KUNLUN STRATEGIC POSITIONING, which is the leading institutions of industry strategy postition.
We’re firmly on company’s strategy and products’ direction after training for four days and three nights. And built a foundation for developing new channel, focus on cole products, finding out our advantages and difference, expanding Xiaolian brand to be the first choice of customers.
Learning gains:when making company’s strategy, it’s necessary to clear the main direction and precise positioning, make reasonable choices in the decision,and establish strategic allocation based on positioning categories, so that the company can maintain simple consistency between each functional department and overall strategy,make each operation activity points to the same direction clearly, and plays their functions,to ensure mutual benefit and form the core competitiveness. The company’s decision-makers will clarify the following core contents in continuous learning: company category, brand name, brand positioning, credibility, main products, brand symbols, advertising slogans, source groups, key areas and precise channels.To be NO.1 in the product category.
